Digital HabitsGreener Tomorrow
SmallerDigital FootprintsBrighter Tomorrows
From emails and streaming to cloud storage and AI — understand the impact of your digital life and discover simple ways to reduce it.
Understand
See the impact of your digital habits.
Compare
Learn how your usage matches others.
Take Action
Get simple, practical tips to reduce emissions.
A Cleaner Future
Small digital choices make a big difference.
Guides
Practical guides
Simple changes to the way you email, stream, store and work.
- Search and browsing habits: fewer tabs, clearer searchesA United States guide to calmer browsing, with privacy-minded browser settings and no fixed carbon claim for a search or page load.
- Digital minimalism: keep the apps and tabs you actually useA practical United States guide to trimming apps, permissions and open tabs, without claiming a fixed energy or carbon saving.
- Online shopping: buy deliberately, return lessA United States guide to checking sellers, shipping promises and return terms before you buy, without a fixed carbon figure.
- RSS readers: follow sources on your own termsA United States guide to using RSS feeds from sources you choose, as a calmer news habit, with no emissions promise.
Tools
Useful tools
Small tools, big impact.
- Carbon CalculatorEstimate your digital carbon footprint.
- Digital Habit QuizFive questions to check your habits.
- Carbon Goal TrackerSet a goal and follow your progress.
- Daily ChallengeOne small action every day.
Quick answers
- What is a digital carbon footprint?
- It is the greenhouse gas emitted by the devices, networks and data centres behind your online activity — sending emails, streaming video, storing files in the cloud or asking an AI assistant — expressed in kg of CO₂ equivalent (CO₂e).
- Which digital habit has the biggest impact?
- For most people video streaming has the largest share, because video moves far more data than text. Lowering the playback quality and avoiding autoplay are the quickest wins.
- How accurate is the calculator?
- It uses simplified, educational emission factors, so treat the result as a guide for comparing habits rather than an exact measurement. Assumptions are documented on the Methodology page.
